MeanGene Rants                                                                                  8 July 2002

A Dual Revolution in the Automotive World?

Hybrid Power Systems, Hybrid Business Plan

 

Cool Stuff

·        Radical new Cooling Technology - Cool Chips signs up Boeing. http://www.coolchips.gi/press/pr_020514.shtml

·        Sanyo Solar Ark - A museum for kids to learn about Solar energy. The batteries are made of recalled batteries from other Sanyo products, to remind them to be more careful and to avoid having to landfill them all. http://www.asahi-net.or.jp/~ap8n-tn/sun/photo/photorsa/sanyo/esanyo.html

·        Not only does this behemoth show off its fantastically huge array of solar panels generating 530,000 kWh/year and its high efficiency white LED technology, but it also sports a non-chemical water purification system

·        Laser powers paper plane http://www.ananova.com/news/story/sm_604533.html?menu=news.technology

·        Wind-up your cell phone http://www.gadgetguru.com/010802-Motorola%20FreeCharge%20Charger.htm

 

Gas-Electric Hybrids?

Have you been wondering if those new gas-electric Hybrid cars are sold at a loss by the automakers? Wonder no more. Our roving reporter Matt Galla combs the anals of ITE Express News, For Battery Technology and Market, who reports ...

"Toyota Motor Corp. may supply gasoline-electric hybrid vehicles to other automakers as part of its goal to produce 300,000 such eco-friendly cars a year by 2005, according to Hiroyuki Watanabe, senior managing director. However, no decision has been made and he declined to identify the other automakers. Toyota also said its hybrid vehicles are now profitable whereas Honda says it still makes a loss on its models. Hybrid technology is rapidly changing and consumers were buying, not just for their eco-friendliness, but also because they are attracted to other features such as the quietness and smooth acceleration of the cars."

Manufacturers Taking Products Back

You may have heard about proposed laws in California and at the federal level requiring computer, TV, and other high-tech manufacturers to recycle the products when they are discarded. Also reported in the ITE Express News, that day has dawned for the auto industry as well.

"European Union carmakers must pay for recycling of scrap vehicles (as of April 24, 2002) having lost a battle against a radical new EU law on waste when the "end of life vehicles" directive, took effect last weekend. The directive requires carmakers to cover the cost of tough new rules on stripping toxic parts from old vehicles and recycling most of the waste. Motorists must be able to send old cars, free of charge, to a licensed recycler who must respect strict environmental standards. The manufacturer has to pay most of any costs. The new law forces scrap yards to remove batteries, tires and hazardous chemicals before shredding the cars and ensure that 80% of the waste is recycled. By 2015, 85% must be recycled, with at least another 10% being burned for energy recovery. The EU dumps some nine million tonnes of cars each year. Each of the countries is struggling to meet the directive. The impact of the directive is not clear but Volkswagen could face a charge of over a billion euros as a result."

Putting It Together

So let's take these issues a step further. Let's assume a revolution in the auto industry is in the works. It is starting with gas-eletric hybrids and will arrive at fuel cells in 5-10 years. Let's also assume that the future will see the manufacturers of all complex and high-tech gadgets be responsible for dismantling and recycling them when they are no longer wanted. Then isn't it time for a new way to sell this stuff too? Our roving reporter Matt Galla asks, isn't it time for the automakers to stop selling cars, and start selling miles?

I was thinking about the French chauffages (who as previously reported, sell warmth to millions of French citoyens). What if auto companies supplied the energy for their cars and simply charged patrons by the mile, thus patrons would pay for "mileth" rather than gas? The rates would vary with the auto's propulsion power, e.g. $0.05/mile for 100kW, $0.10 for 200kW. This would give companies a clear incentive to make more fuel efficient vehicles regardless of the power, i.e., either bigger profit margins at the same per mile rate or more customers with lower per mile rate. As an added benefit, automobile companies would be more aggressive in pursuing alternate sources of energy.

What a crazy idea? Picture this, Ford signs a big contract with BP and Exxon so that any Ford drivers can get Hydrogen refills for free with Ford picking up the bill, of course at a special negotiated price below what non-Ford drivers have to pay. Basic maintenance on your hydro car is freely offered at your dealer, to ensure that you'll get more hydro per mile and keep those hydro bills for Ford down. And finally, Ford will give you a big rebate on your next model Ford if you turn your car over every few years while most of the parts can still be refurbished and recycled into parts for new cars. This saves Ford money since they would otherwise be responsible for the waste. The consumer gets a monthly bill for his miles from Ford and Ford keeps a more steady revenue stream than they have by only selling you a big ticket item once.

And the revolution may not be that far off. At least the hydrogen half is well on its way. Quickly following the gas/electric hybrids, hydrogen/electric hybrids are now on the way from Ford and Toyota.

http://www.auto.com/industry/ford21_20020321.htm http://www.arifleet.com/efnews/EF2-4.pdf

But Ford and BMW are also exploring burning hydrogen in an internal combustion engine. Apparently there are still some hurdles with the fuel cells, like trying to start one in the winter.

http://www.evworld.com/databases/storybuilder.cfm?storyid=337